Cerealsly is a Youtube channel in which the host (and cereal connoisseur) Client A reviews different cereal brands a bowl at a time. The client wanted a logo that matched the playfulness of the childhood cereal reminds us of, and along with it branding that equally communicated his tone.
We started off with a few photos the client had sent me. After an initial consultation, I responded with a small moodboard that we would be able to draw inspiration from.
The client wanted the wordmark to be fun and the logo to clearly communicate what this channel was about. These were my first sketches:
Testing, testing
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Through a few rounds of revisions, we were able to come to a decision of what the complete logo should look like.
Sketches done in Procreate.
The final sketch:
Final Logo
Branding Elements + Application
