ABOUT ME
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ABOUT ME ✻
My name is Katrina Chen.
Born and raised in California, I have a deep love for compassionate, human-centered design.
If you looked in my brain, you would see random animal facts, climbing projects, raccoon memes, and a LOT of quotes from The Office.
I’m here to help you create something amazing. Whether it’s with your brand, vision, or even just a sliver of an idea, I’m willing to put in the time and effort to build something that you’ll look at and say, “Wow. That’s exactly what I was thinking!”
Let’s work together! To get started, contact me here.
– Kat
How I Work
My design process, simplified into four parts.
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What do you want to communicate? We have an in-depth conversation to fully understand what your message is and who it’s for. If you have a vision for your brand, great! I’m here to bring it to life.
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Taking a step back, we approach your vision with an empathetic, 360º view. Your perspective, my perspective, and your target audience’s perspective are the main foci in this step of the process. I put in the work to intentionally research and make note of what connects from all angles.
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I start sketching, as you continue your daily operations. While cooking up tangible visual assets, I’m also considering the all-encompassing identity of your brand and the story it tells.
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We go through three rounds of revisions to refine and perfect your brand’s visual identity. This is a team effort, and the result is always a win-win-win.
Specialties
Graphic Design
Branding/Logo Design
Creative Direction
Content Creation
Poster Design
Social Media Management
Illustration
Skills
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, Lightroom, After Effects)
Blender 3D
Web Design
(WordPress, Webflow, Squarespace)
HTML/CSS
Capcut
Mailchimp